Guaranteed Savings Every Month

Always Up to Date and Accurate Supermarket Data

Here at init we are continually growing our datasets and refining our algorithms to bring you the latest and most accurate price comparisons and new products.

Our dedicated team monitor major supermarket websites for new products and immediately assimilate them into our datasets.

By using init to search for your best buys you can also find other easily available and better priced alternative items that you may not have known existed.

Checking dietary filters in the app will remove anything that does not match your specific dietary requirements making searching across multiple supermarkets for vegan, kosher, gluten free items a breeze.


Out live price comparisons for groceries across multiple supermarkets include:

  1. UK : Aldi, Asda, Morrisons, Ocado, Waitrose, Tesco, Sainsburys, Costco, COOP, Iceland, Lidl and Superdrug.
  2. USA : Walmart, Kroger, Safeway, HEB, Meijer, Albertsons, Marianos and Foods Co.
  3. Australia : Woolworths, Aldi, Drakes and IGA.

The Only Live Price Comparison Engine

Inits unique live price comparison tool checks all 11 major UK supermarkets for the best prices and offers on your favourite groceries, there is no old data or lag time our prices are always up to date.

By simply scanning the barcodes of the products in your kitchen and adding them to a saved basket in init you can check for the best prices on your shop with a simple tap of the screen before you leave the house.

In our modern age most supermarkets are located in close proximity to each other, and this makes it very simple to check prices of products while you shop so you can choose to de-basket an item in favour of crossing the street to save money.



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